Resources Library by ANA

Demographic, behavioral and attitudinal changes in the migration from low-speed to high-speed Internet access

This paper explores some of the demographic, behavioral and attitudinal differences between home users with low-speed and high-speed Internet access.In addition, a logistic regression analysis is performed to help determine which of these differences...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Max Kilger

June 14, 2004

Modeling the power of "word of mouse"

A new approach to modeling the impact of bad corporate news spread through the internet is presented in this paper.Complexity Science concepts are used to simulate how a firm can respond to the spread emails which may damage corporate reputation....

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Bruce Grey Tedesco, Pat Kidd

June 14, 2004

Online measurement

The purpose of this paper is to present an analysis of the uptake of global broadband internet usage, the consequent development of media-rich websites that make full use of the additional bandwidth offered by broadband, and the new generation...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Richard Webb

June 14, 2004

Internet applications in the total media mix

The paper demonstrates the contribution of the internet and its applications to advertisers' total media plans. The paper compares the potential strength of the internet, focussing on past campaigns that have been run using traditional media to cover...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Simon Nudds

June 14, 2004

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Idil Cakim

February 1, 2004

CTM relevance

The research explained in this paper seeks to address some of the unanswered questions relating to how receptivity to online advertising fluctuates depending on the underlying motivations of Internet users.This study recognizes that one of the key...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Michael Zeman, Christian Kugel

June 20, 2003

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Joseph Brown, David Smith

Company: DVL Smith Ltd

February 23, 2003

Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.This method provides a...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Toby Potter, Martin Oxley

January 26, 2003

Revue Française du Marketing 2003 (N.191)

Les thèmes abordés dans ce premier numéro de l'année 2003, sontd'une extrême diversité. Toutefois ils peuvent être organisés en trois groupes distincts.Le premier groupe porte sur l'évolution des techniques publicitaires...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2003